What is it?

Do you know why it is that you can pay attention to something and hardly pay attention to something else?

We have tried to capture this phenomenon with the concept of involvement. The literature approaches the phenomenon from many different aspects. One of them is flow, when you are sucked in, enjoyable and easy going. Or engagement in a task, when I throw myself into it. Motivation, when some external or internal driving force keeps me going. Or stress, because something I’m doing is either important or I have doubts. As well as the positive or even negative emotions triggered by what is happening. It is immediately apparent that it is not so easy to grasp the phenomenon of involvement.

The combined result of scientific biomedical, data mining, psychological and computer science research, TR4U (TRacking for You) is an engagement measurement.

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For product developers

Presenting and testing products in VR, with research ranging from detecting the target audience's emotions to conducting surveys.

For athletes

Measuring individual performance and engagement for maximum achievement.

For researchers

Psychological studies, marketing research, and performance measurements in a structured virtual reality environment.

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What is it for?

In addition to measuring, analysing and researching engagement, the TR4U system allows you to:

References

The TR4U system and its components have already been used for research "live" during development and subsequent testing.